Character Development’s mission is to provide kids of all ages with quality toys and great books ranging from birth througout the teen years. Each book & toy is selected to encourage exploration, imagination and the development of each child’s unique “character” and creativity while promoting a life-long reverence for people, animals, and the environment. Merchandise includes classic and contemporary children’s literature and non-fiction books, educational skill building toys & games, dramatic arts, musical toys, pretend play, building & design toys, language arts, art kits & supplies, geography & world cultures, science & nature, room décor, and a wide variety of book themed gifts including clothes, bags, and picture book plush. Keep an eye out for in-store author and illustrator events, storytimes, book themed parties, holiday events, and book & toy promotions.